Architecture, Interior, and Hospitality Photographer | Krista Lance Photography
ABOUT KRISTA
When designers, architects, and hospitality brands hire a photographer, they're trusting someone to translate years of expertise and carefully considered design details into imagery that communicates directly to their ideal client and ultimately increase sales. I don't take that lightly.
I'm Krista Lance, a commercial photographer specializing in architecture, interiors, hospitality spaces, and more, based in Santa Barbara, CA. What sets my work apart isn't just an eye for detail and composition—it's that I genuinely love and appreciate design, and the experiences spaces provide.
I hold a degree in Environmental Design from the University of Colorado Boulder, where I studied architecture, landscape architecture, and city planning. I spent years practicing landscape design before transitioning into commercial real estate marketing, where I worked on the visual and experiential positioning of properties at a high level—learning firsthand how imagery shapes perception, drives decisions, and ultimately affects how a space (or an entire asset) performs in the market. Then came real estate investing, furnished rentals, and hosting on Airbnb. I became immersed in the hospitality world—managing listings, co-hosting properties, refining guest experiences.
Photography is the one constant throughout my career, from early black-and-white darkroom days to shooting landscapes and real estate on the side while building my corporate career. Eventually the two paths converged into what I do now: space-focused commercial photography for design, build, and hospitality businesses that is both artistically grounded and strategically business aware.
When I work with a designer, we collaborate on how the final images will be used—from social content or website launches, to editorial submissions and client acquisition. When I work with a boutique hotel or short-term rental operator, I'm thinking about how those images need to function across booking platforms, social media, and brand marketing to attract the right guests and support the rates the space deserves. My personal experience in short-term rental hosting helps me bring that awareness to every shoot.
My passion for thoughtful designed spaces is also deeply intertwined with my love of nature and the outdoors. Growing up in the Rocky Mountains of Colorado, and through traveling the world, I've developed an appreciation for both built environments and the wild landscapes that inspire them.
I'm based in Santa Barbara and work throughout California and beyond. In my personal time, you'll find me on a hiking trail, in the yoga studio, or somewhere in the world with a beautiful view and a glass of red wine.
I'm Krista Lance, a commercial photographer specializing in architecture, interiors, hospitality spaces, and more, based in Santa Barbara, CA. What sets my work apart isn't just an eye for detail and composition—it's that I genuinely love and appreciate design, and the experiences spaces provide.
I hold a degree in Environmental Design from the University of Colorado Boulder, where I studied architecture, landscape architecture, and city planning. I spent years practicing landscape design before transitioning into commercial real estate marketing, where I worked on the visual and experiential positioning of properties at a high level—learning firsthand how imagery shapes perception, drives decisions, and ultimately affects how a space (or an entire asset) performs in the market. Then came real estate investing, furnished rentals, and hosting on Airbnb. I became immersed in the hospitality world—managing listings, co-hosting properties, refining guest experiences.
Photography is the one constant throughout my career, from early black-and-white darkroom days to shooting landscapes and real estate on the side while building my corporate career. Eventually the two paths converged into what I do now: space-focused commercial photography for design, build, and hospitality businesses that is both artistically grounded and strategically business aware.
When I work with a designer, we collaborate on how the final images will be used—from social content or website launches, to editorial submissions and client acquisition. When I work with a boutique hotel or short-term rental operator, I'm thinking about how those images need to function across booking platforms, social media, and brand marketing to attract the right guests and support the rates the space deserves. My personal experience in short-term rental hosting helps me bring that awareness to every shoot.
My passion for thoughtful designed spaces is also deeply intertwined with my love of nature and the outdoors. Growing up in the Rocky Mountains of Colorado, and through traveling the world, I've developed an appreciation for both built environments and the wild landscapes that inspire them.
I'm based in Santa Barbara and work throughout California and beyond. In my personal time, you'll find me on a hiking trail, in the yoga studio, or somewhere in the world with a beautiful view and a glass of red wine.
NOTABLE CLIENTS |
Village Properties, NINE dot ARTS, Thousand Trails, Equity Lifestyle Properties, Airbnb, Hughes Marino, RE/MAX Professionals, Endeavor Real Estate Group, KBS Realty Advisors, Jones Lang Lasalle
|
FEATURED IN |
Denver Business Journal, High Country Gardens magazine, The Denver Post and four-time winner of the Indian Peaks Wilderness Area annual photo contest.
|